Kim &  Soyoun

about

work

Anti-stereotype

Pattern design for BNZ Project

2017

Anti-stereotype is a translation of both Korean societies. The North Korean pattern describes its uniform society, while the South Korean pattern describes its diverse individuality. The patterns are based on stereotypes and express the typical image of each Korea. However, on closer inspection, it is found that there are individuals in the North, while there is groupism in the South. In fact, North Korea tends to be more individual due to poverty and South Korea tends to be more uniform in order to foster a sense of belonging. The design of these anti-stereotype patterns was my starting point to ensure I had a neutral perspective towards both Koreas.

Kim & Soyoun /  kimandsoyoun@gmail.com  /  +31 (0)617353170